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What is a metadata description?
The official definition of ‘metadata’ is data that describes other data. Metadata appears in Search Engine Results Pages (SERPs), using keywords relevant to the content on the page. It is made up of two parts; a page title – or meta title – and meta description.
Are meta descriptions visible?
Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. On the other hand, there are meta titles and meta descriptions which are still super important for any HTML document.
What are duplicate meta descriptions?
What are duplicate meta descriptions? If more than two meta descriptions on your site are identical or very similar they are considered duplicate: These meta descriptions are the same, word for word. They’re also problematic for other reasons (brevity, non-descriptive) but that’s for another blog post.
Where do I put meta description tag?
tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. Metadata will not be displayed on the page, but is machine parsable.
Why isn’t my meta description showing up?
There are many situations where the search engines won’t display your title tag or meta description. The title or meta description you specified is too short or too long. The title or meta description you specified is not an accurate reflection of what your page is really about.
Where does a meta description go on Google?
This description will show up below the title and URL of your page as it appears in the search engine results. In order to remain visible within Google, your meta description should be kept somewhere between 140-160 characters. Meta descriptions will appear below the page title and URL in the search results.
How big should a meta description be in HTML?
A meta description is an HTML tag used to describe the content of a web page. This description will show up below the title and URL of your page as it appears in the search engine results. In order to remain visible within Google, it should be kept somewhere between 140-160 characters.
How to use meta description to improve SEO?
Ensure that every page on your website has a meta description with SEOptimer. Check your competitors SERP snippets by manually going through each keyword and identifying their best practices. Avoid using the same meta description for each page and try to write meta descriptions that describe individual pages.
Is it important to create unique meta descriptions?
As with title tags, it’s important that meta descriptions on each page be unique. Otherwise, you’ll end up with SERP results that look like this: One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages.