How do you determine the target audience of a game?

How do you determine the target audience of a game?

Your game’s target audience is the demographics and interests of the majority of it’s players. For example if you’re launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game.

What are gamer demographics?

38% of US gamers are aged between 18 and 34. Under 18s make up 21%, while 26% of the people playing video games in the US are aged between 34 and 54.

Who are the primary target audience for video games?

Video games have always been designed with the youth in mind. However, these days the age group that is targeted is getting younger and younger. At a recent electronic entertainment expo, or E3, video game manufacturers made no secret that they are in fact targeting younger and younger kids.

What’s the average age of a gamer?

35
The average age of a U.S. gamer is 35, the average number of years a U.S. gamer has been playing games is 13, and only 29% of the gamer population is under 18 years old. The American gamer population is 54% male and 46% female.

Who is the target audience for horror films?

The typical target audience for horror is the group of 15- to 24-year olds and mostly male.

What percentage of gamers are black?

The Pew Research Center found that 19% of Hispanic respondents and 11% of black respondents described themselves as “gamers,” compared to 7% of whites. Nielsen survey research found similar results.

How are the demographics of gaming have changed?

Based on these ads, it might seem like the market hasn’t shifted at all. After all, plenty of big console titles feature macho men with big weapons while more neutral and colorful games don’t get the same level of attention. Yet with the rise of smartphones, the gaming demographic has dramatically shifted.

What’s the percentage of people who play video games?

Income doesn’t make a big difference in video gaming, though there is a small but notable decrease in video gaming in applicants who make more than $90,000 per year, where the share of video gamers begins to drop off from 12% to 9%. Could this be tied back to the effect of age on video gaming?

What’s the average age of the average gamer?

The market hasn’t gone away. The average age of the gamer of today is around the age of 35. While there’s been ample discussion around how men and women game differently, there hasn’t been much discourse on how people’s gaming habits change as they age.

Where do I find demographics in Google Analytics?

The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age – 41.39% of total sessions). Neither analytics.js nor AMP tracking collects demographics and interests data.