What is the difference between contact key and subscriber key?

What is the difference between contact key and subscriber key?

In Email Studio, contacts are identified by the Subscriber Key, which becomes the Contact Key in Contact Builder. The Subscriber Key is the primary key for your subscribers and allows you to identify subscribers with a value that you choose.

What is a subscriber key?

A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. Marketing Cloud Connect uses subscriber key to identify the Sales or Service Cloud record associated with the tracking data returned from the Marketing Cloud.

What is Contact ID in Marketing Cloud?

Contact ID is a unique number for your contacts in Salesforce Marketing Cloud. This number helps uniquely identifying the contact on the back-end system. This is an application level number thru the entire Marketing Cloud system. Subscriber Key. This is the most known key among marketers.

What is customer key Sfmc?

Customer keys allow you to identify and search for an asset by a data value known only by you. A customer key is a unique value across your enterprise that is typically stored in your database. The customer key is not a required field, and if you don’t provide a value, a unique GUID will be created for you.

How is primary key used Marketing Cloud?

A primary key designates a field or fields as significant for evaluating data in a Data Extension. Adding this property to a Data Extension will result in those fields being indexed. It is always possible to use a relational database model for data in the Marketing Cloud.

What is a primary key Marketing Cloud?

How do I enable subscriber key in Marketing Cloud?

Use a text field and input “CASESAFEID(Id)” as the formula, with the Contact or Lead ID in parentheses. When exporting data out of Sales or Service Cloud to import into Marketing Cloud, include this value to use as the subscriber key. Send only from a single cloud for each subscriber.

What is Marketing Cloud contact builder?

Contact Builder is a Marketing Cloud app used to manage data about contacts. A contact is an individual whose information is contained anywhere within a business’s Marketing Cloud account. A contact is also any individual to whom the business sent a message via any channel using Marketing Cloud.

What is primary key in Salesforce?

The primary key field is typically the unique identifier for the table it lives on. The foreign key field lives on the other table. It contains the value of the primary key field for the record that is to be associated. Tables should have a primary key–it’s how each row in the table is uniquely identified.

Is the subscriber ID the same as the contact key?

The Subscriber Key is a user defined attribute (i.e You create the value). It is best practice to use the same values as the Contact Key. With issue of text, Mobile Connect works slightly different. It will use the Subscriber ID for the back end to send these message.

Do you use email address as subscriber key?

Subscriber Key decision depends on the business purposes. The Subscriber Key must be consistent among all your entire marketing operations. And keep in your mind, good Marketing Cloud experts never use the email address as Subscriber Key. Hope this article helped you understanding the differences between Customer Key, Contact ID and Subscriber Key.

What is the difference between primary key contact ID?

For example: 1 Subscriber ID – ? 2 Subscriber Key – uniquely identifies a subscriber – per channel? 3 Contact ID – unique per ‘person’ different per channel? 4 Contact Key – user defined – per ‘person’? eg salesforce Record ID? 5 Primary Key – Used in Data Extension as was to identify unique records?

Is the subscriber key a user defined attribute?

Answer: Partially correct. The Subscriber Key is a user defined attribute (i.e You create the value). It is best practice to use the same values as the Contact Key. With issue of text, Mobile Connect works slightly different.