How to use Journey Builder in Marketing Cloud?

How to use Journey Builder in Marketing Cloud?

Journey Builder uses the content and audiences you created in Email Studio, Mobile Studio, Social Studio, Advertising Studio, Content Builder, and Contact Builder within Marketing Cloud in order to do its work. To begin using the Journey Builder application, log in with your Marketing Cloud username and password.

Which is better Journey Builder or contact API?

The Contact and Journey Builder APIs share some of the same functionality, but the Journey Builder API is the preferred API. Use the Contact API only if your business cases require you to use data encryption, account expansion, or batching.

How to use Salesforce sales and service cloud in Journey Builder?

Sales & Service Cloud Activities: Use these activities to interact with Salesforce Sales & Service Cloud within Journey Builder. These activities are only available in accounts that have the Marketing Cloud Connector installed.

How to configure the Journey Builder access unit?

Click the Users menu and select Users. Select the user. Click Manage Roles. Under Roles, click Edit Roles. Select Marketing Cloud Channel Manager or Marketing Cloud Content Editor/Publisher. Click Save. Click Edit Permissions and select the checkboxes next to the Journey Builder permissions to assign.

How to view entry sources in Journey Builder?

Entry Sources: View the entry sources previously used for your journeys. Entry sources can be unique or shared among journeys. From here, you can also test, copy, or delete entry sources. Journey History: Use the ContactID to view a contact’s path through a journey or journey version.

Where do I find Journey Builder in Salesforce?

Click Log In. In Marketing Cloud, hover over Journey Builder in the top navigation bar. Click Journey Builder. You’ve arrived! Now, let’s explore the components of the Journey Builder dashboard. Journey Folders: Store journeys in folders so they’re easy to find.

How does a wait activity work in Journey Builder?

A Wait activity pauses your customer between activities for a certain amount of time before they move to the next activity. During Wait activities, Journey Builder evaluates customers to see if they have met a goal, reached criteria for a decision split, or engaged with a message.

Where can I find Google Analytics for Journey Builder?

More detailed Journey Analytics are available to customers who enable the Google Analytics 360 Integration to their Marketing Cloud account. Contact your account representative for more information. Now that you’ve toured the Journey Builder dashboard, let’s take a look at the Journey Builder canvas.

How can I check the progress of my Journey?

Click in the dashboard’s toolbar to expand the Analytics panel to view the number of journeys that have met the goal, and the highest and lowest performing journeys. After you activate a journey, you may want to periodically check to see if it’s progressing as you expected. To do this, click a journey from the Journeys dashboard.

What can I do with journey performance by email?

Journey Performance by Email: Provides an in-depth view into your journey and activities data, including the journey performance and a detailed breakdown by domain, day of week, audience, and more.

How is the total number of users qualified for the journey?

The total number of users who qualified for the journey. This stat is available only on the entry node. The users who have entered a Journey via node connectors, such as Yes or No. The number of users who were marked for the control group. A control group is a set of users who do not receive any marketing campaigns.

What do you need to know about Journey Builder?

Entry Source: This tells Journey Builder the data source for a particular journey. Entry sources include Data Extensions, API events, audiences, CloudPages, Salesforce data, or events. All journeys must begin with an entry source.

How is a lead created in a Journey Builder?

Lead: Creates or updates a lead from Sales or Service Cloud using Sales or Service Cloud data brought into a journey or Marketing Cloud contact data. Contact: Creates or updates a contact from Sales or Service Cloud using Sales or Service Cloud data brought into a journey or Marketing Cloud contact data.

What are the activities in the Journey Builder?

Sales & Service Cloud Activities: Activities in Journey Builder that allow you to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts. Single Send Journey: Quickly build and send a single personalized message in any available channel.

How does wait by duration work in Journey Builder?

Wait By Duration: Any contact is held in the journey until that duration period is over. Wait By Attribute: A wait that ends based on the value of an attribute in the Journey Data. Wait by Date: Any contact is held until that specific date is reached. Decision Split: Split the bath based on data.