What does transactional messaging mean in Marketing Cloud?

What does transactional messaging mean in Marketing Cloud?

Transactional messaging is immediate, automated, non-promotional messaging, such as order confirmation messages, password reset emails, and bank balance inquiry messages. Use the Marketing Cloud Transactional Messaging REST API to send personalized transactional email and SMS messages to your customers.

What makes transactional messaging API different from triggered sends?

These features distinguish the Transactional Messaging API from triggered sends in Email Studio and from MobileConnect outbound SMS messages. The API runs on an updated messaging platform, which improves scale and send speed. All messages are sent as quickly as possible.

How to create triggered email in Marketing Cloud?

To set up your integration to use this process, you must: Identify the triggering events and create the code that triggers the email. Create the triggered email message interaction. You identify the events that trigger the email and create code outside of Marketing Cloud to call the triggered email interaction that sends the email.

How to send SMS messages from process builder?

Send SMS Messages from Process Builder Process Builder is a popular tool for building automated workflows in Salesforce. Twilio for Salesforce exposes two global Apex classes: Twilio Send SMS and Twilio Send to Studio that you can use to send out automated SMS messages when certain conditions are met. Common uses of Process Builder include:

How to use the Marketing Cloud transactional messaging REST API?

Use the Marketing Cloud Transactional Messaging REST API to send personalized transactional email and SMS messages to your customers. To receive immediate notifications about whether your message was sent and other events, use the Marketing Cloud Event Notification Service.

How are messages sent in the Marketing Cloud?

All messages are sent as quickly as possible. For email, there’s no need to select high, medium, or low priority in a send definition. You can track each message through Marketing Cloud from the client’s host system, including the Event Notification Service, using the messageKey attribute.

How to use the transactional messaging API in Salesforce?

Transactional Messaging API 1 The API runs on an updated messaging platform, which improves scale and send speed. 2 All messages are sent as quickly as possible. 3 You can track each message through Marketing Cloud from the client’s host system, including the Event Notification Service, using the messageKey attribute.

Do you need a send definition in Marketing Cloud?

For email, there’s no need to select high, medium, or low priority in a send definition. You can track each message through Marketing Cloud from the client’s host system, including the Event Notification Service, using the messageKey attribute. You must use the API to configure the send definition and send messages.

Do you need to unsubscribe to a transactional email?

All marketing emails need to have an unsubscribe link allowing subscribers to opt out at any time. Do transactional emails need an unsubscribe link? No, because transactional emails do not require the recipient to be subscribed to your email marketing in the first place.

Can a promotional email be sent as a transactional email?

In some jurisdictions, an email that contains any promotional content will be considered a marketing email that can only be sent to contacts who have opted in to receiving marketing messages and requires an unsubscribe mechanism. Be careful to consider applicable law before including any promotional content in a transactional email.

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