What is a data extension in Marketing Cloud?
A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs). Data extensions created from sends to reports or campaigns have a hard-coded retention policy of five days.
How do I transfer data to Marketing Cloud?
Import Data into a Marketing Cloud Data Extension
- Click Subscribers.
- Click Data Extensions and then click the desired data extension.
- Click Import.
- Complete the fields in the Upload File section:
- Click Next.
- Complete the fields in the Configure Mapping section:
- Click Next.
How can I get data extension in Marketing Cloud?
Once you’re inside Email Studio, you can navigate to ‘ Subscribers’ → Data Extensions in the drop down. This brings me to the overview screen. If you’re new to Marketing Cloud, these data extensions may be there by default because they are system generated.
Where to find data extensions in Salesforce Marketing Cloud?
The first place you’ll want to go to find data extensions and create data extensions is in the Email Studio. Step 1: Hover over Email Studio on the top left menu in Marketing Cloud and click Email. Step 2: Next, hover over Subscribers and click Data Extensions. Step 3: Navigate to the top right section of your screen and click Create.
How are data extensions used in Marketing Cloud?
There are three types of data extensions in Marketing Cloud. Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension. All data extensions are either sendable or nonsendable.
What is the unique ID of Marketing Cloud?
Some objects use the ObjectID property as the Marketing Cloud unique ID. Indicates whether you can use a data extension as part of an audience for a message send. Indicates whether a sendable data extension can be used within tests sends for a message. Indicates the last time object information was modified.
Which is the external key in Marketing Cloud?
This property corresponds to the external key assigned to an object in Marketing Cloud. Specifies the period during which the application retains the data within a data extension. Valid values include: