Contents
Where does SFMC store data for Audience segmentation?
SFMC stores data in data extensions, which are similar to tables in a database or custom objects in Salesforce. Here’s a quick guide to create a data extension and then assemble an initial audience. The segmentation condition we will use: subscribers whose birthday is today.
How many data views are there in SFMC?
In total, there are 24 different data views in SFMC that you can check out here. Unlike with data extensions, you can’t find data views in the normal overview, which is why some marketers might have never heard of them. You can use data views to create queries in the Marketing Cloud using SQL.
How does GA 360 work with Salesforce Marketing Cloud?
The native GA 360 Salesforce integration with Marketing Cloud allows for greater insights and activation points across SFMC campaigns, most of which can only be achieved using the paid connector. Understand the performance of your email and mobile campaigns in the context of your users’ website behavior.
Why is audience segmentation important in Salesforce Marketing Cloud?
Audience segmentation can also help you generate more sales, increase customer retention, create brand advocates and superfans, and gain a competitive advantage in a crowded, noisy world. One of the easiest ways to simplify audience segmentation and make it work for your brand is with Salesforce Marketing Cloud (SFMC).
What is audience builder in Salesforce Marketing Cloud?
Audience Builder in SFMC is another drag-and-drop data segmentation tool with sophisticated capabilities. Unlike data filters, Audience Builder can filter across data extensions and append data to audiences (i.e. segments).
What makes audience builder different from data filters?
Audience Builder also features a drag and drop interface, just like data filters – but, what makes it different, is that it also has the capability to filter across data extensions and append data to audiences. These Audiences* are also static in nature, which means that you need to refresh them daily to keep them up to date.
Which is the best segmentation tool in Salesforce?
Audience Builder Audience Builder is the most elaborate, out-of-the-box segmentation tool that Salesforce Marketing Cloud offers. Audience Builder also features a drag and drop interface, just like data filters – but, what makes it different, is that it also has the capability to filter across data extensions and append data to audiences.