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What is data extension in Salesforce Marketing Cloud?
A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs).
What is the difference between list and data extension in marketing cloud?
There are two different methods to store and segment subscriber data within Marketing Cloud: Lists and Data Extensions. Lists have limited functionality, whereas Data Extensions provide full flexibility to store and relate subscriber information. Both have their advantages and disadvantages.
How do I create a data extension in Marketing Cloud?
Create a Data Extension in Marketing Cloud
- Hover over Subscribers.
- Click Data Extensions.
- Click the Create button. You have three options:
- Click Standard Data Extension.
- Click OK.
- Complete the information in the Properties section:
- Click Next.
- Optionally, turn on Retention Settings.
Where to find data extensions in Salesforce Marketing Cloud?
The first place you’ll want to go to find data extensions and create data extensions is in the Email Studio. Step 1: Hover over Email Studio on the top left menu in Marketing Cloud and click Email. Step 2: Next, hover over Subscribers and click Data Extensions. Step 3: Navigate to the top right section of your screen and click Create.
How are Marketing Cloud lists vs.data extensions?
Marketing Cloud Lists vs. Data Extensions List Data Extension Profile/preference attributes Can create via UI (For Enterprise accoun n/a Data extension fields n/a Subscriber data fields stored at the dat Export data Yes Yes Quick export Yes No
How does a synchronized data source work in Salesforce?
The synchronized data source appears in your Data Sources when complete. Data syncing using Marketing Cloud Connect creates a single data extension within your Marketing Cloud account with one column for each field you choose to synchronize.
How does contact builder work in Salesforce cloud?
Contact Builder stores and locates contact attributes in your account’s data sources. Within your Marketing Cloud account, Contact Builder uses system and custom data sources, such as system-defined or user-created data extensions.