How do I add a campaign to Marketing Cloud?

How do I add a campaign to Marketing Cloud?

Create a Campaign

1. Launch Campaigns and click Create Campaign.
2. Perform these actions in the Create New Campaign dialogue: Name—Name your campaign and give it an optional description. Description—Give your campaign an optional description. Calendar Color—Assign a color to your campaign from the color picker.
3. Click Save.

Which three objects can be added as a campaign member in Salesforce?

Both options A (Contact) and D (Lead) are correct. These objects are used in Salesforce. The campaigns help link together initiatives for marking, and any leads that can come about from the marketing done.

How do I mass add leads to a campaign in Salesforce?

1. From the Campaign Members related list on a campaign, click Add Leads or Add Contacts.
2. Select leads or contacts from the list, or search for specific leads or contacts.
3. Click Next.
4. Select a member status for the added members.

How to manage an email campaign in Salesforce?

But first, let’s understand “Campaign Management” in SFMC. SFMC provides a great app called “Campaigns” to plan, coordinate, manage, and measure email marketing communications in real-time. Salesforce email campaigns are an effective way to “connect” marketing initiatives with leads and opportunities that resulted from the initiative.

What are the features of Salesforce Marketing Cloud?

Salesforce Marketing Cloud includes a dashboard tool intuitively called Campaigns, where you can group the email, mobile, social, and other marketing efforts related to the same campaign. By grouping the campaign components in the Campaigns tool, it’s easier to plan, execute, and measure the various kinds of efforts all in one place.

How to add Salesforce data extension to a Salesforce campaign?

Step1: With Data Stream we are able to pull in all contacts & lead data into salesforce marketing cloud. Step 2: Filter the data extension to segment them (based on country or any other fields). Advantage: SFMC automatically updates Camapign Member status based on the email execution result.

What does the status of a campaign mean in Salesforce?

The left-hand column contains the Campaign Member Status values for the webinar. The right-hand column shows which status values count as Responded. In this example, the Responded total on the Campaign includes Leads and Contacts with a status of Registered, Attended, or No Show. In other words, we count anyone that registers as Responded.