What is the subscriber ID in Marketing Cloud?
A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. Marketing Cloud Connect uses subscriber key to identify the Sales or Service Cloud record associated with the tracking data returned from the Marketing Cloud.
Where do I find my Marketing Cloud Job ID?
Table – [_open] – This is a built-in data table within Salesforce Marketing Cloud. You can go here to see all the available fields in this table. Field – “SubscriberKey” JobID – #12345 – You can find the JobID in Email Studio under Tracking > Sends.
Do you need a subscriber key for Marketing Cloud Connect?
Marketing Cloud Connect only recognizes subscribers that use the contact/lead ID as their subscriber key in Marketing Cloud. You may need to perform a subscriber key migration to align contacts between the two clouds if you currently use a different subscriber key. Now let’s discuss the system user accounts required for implementation.
How is contact data managed in Marketing Cloud?
Contact data is managed in Marketing Cloud and Salesforce through Contact Keys, Contact IDs, and Subscriber Keys. A contact is managed and related through the different channels using a single Contact Key.
Can you connect two different contacts in Marketing Cloud?
Without the Contact Key, it would be difficult for Marketing Cloud to know to connect the contact, since the contact has two different identifiers. Marketing Cloud will process the information as two different contacts in Contact Builder. Make sure you are consistent across all channels when assigning a Contact Key to a contact.
When do you need a subscriber key in Salesforce?
Deciding on a Subscriber Key is a crucial business decision that must be kept consistent throughout your entire Marketing Cloud operation. Be sure to establish the Subscriber Key with every data extension created through the send relationship. The Subscriber Key must be present in every sendable data extension.