Contents
What version of SQL does marketing cloud use?
SQL in Salesforce Marketing Cloud A relational database. Same for system Data Views containing tracking data. Because of this, SQL is used in SFMC whenever powerful segmentation is needed (mostly using Automation Studio).
How do I run a query in marketing cloud?
Click the Run button or use the keyboard shortcut CTRL + Enter to run your query – you will see a timer next to the Run button, showing you how long the query takes to execute.
Does Salesforce store data?
Salesforce runs on the Force.com platform, which provides a powerful relational database. In a relational database, data is stored in tables. Each object is made up of a number of fields, and the data for that object is stored in records. Objects are associated to each other through different types of relationships.
How is SQL used in the Marketing Cloud?
Enter: Structured Query Language (or SQL), a domain-specific language that can do just that. In Marketing Cloud, an SQL query activity is used to execute queries and retrieve data for reporting or segmenting audiences.
Is there a way to dynamically build a SQL query?
With the EXEC sp_executesql approach you have the ability to still dynamically build the query, but you are also able to use parameters as you could in example 1. This saves the need to have to deal with the extra quotes to get the query to build correctly.
What kind of query language do I need for Marketing Cloud?
As we mentioned earlier, Marketing Cloud data extensions and Contact Builder use a relational database. So, you need a good way to get to all of that rich data. Enter: Structured Query Language (or SQL), a domain-specific language that can do just that.
What is the purpose of dynamic SQL in SQL Server?
Dynamic SQL is a programming technique that allows you to construct SQL statements dynamically at runtime. It allows you to create more general purpose and flexible SQL statement because the full text of the SQL statements may be unknown at compilation.