What are the APIs in the Marketing Cloud?

What are the APIs in the Marketing Cloud?

The Marketing Cloud offers two APIs that share a common authentication mechanism based on OAuth 2: The REST API exposes broader access to Marketing Cloud capabilities. The SOAP API provides comprehensive access to most email functionality. To use either API, you need a client ID and secret, obtained from Marketing Cloud | Installed Packages.

How is contact data managed in Marketing Cloud?

Contact data is managed in Marketing Cloud and Salesforce through Contact Keys, Contact IDs, and Subscriber Keys. A contact is managed and related through the different channels using a single Contact Key.

Can you connect two different contacts in Marketing Cloud?

Without the Contact Key, it would be difficult for Marketing Cloud to know to connect the contact, since the contact has two different identifiers. Marketing Cloud will process the information as two different contacts in Contact Builder. Make sure you are consistent across all channels when assigning a Contact Key to a contact.

What do you need to know about Marketing Cloud?

Marketing Cloud connects discrete interactions, from any channel, on the customer’s terms. It unites customer data with customer behaviors in real time to create more intelligent communications and interactions that respond to and anticipate customer needs.

What can I do with the activities API?

You can use the Activities APIs to investigate the activities performed by your users across connected cloud apps. The activities API mode is optimized for scanning and retrieval of large quantities of data (over 5,000 activities). The API scan queries the activity data repeatedly until all the results have been scanned.

How to create data extensions in Marketing Cloud?

Create a new package. The name you choose for this package will show up as the “Created By” name on the Data Extensions, so keep that in mind when you choose a name. After the Package is created, select Add Component. Choose Server-to-Server as the API type and authorize the component for at least Read and Write under Data Extensions.

How to create event definitions in Marketing Cloud?

Create event definitions in Marketing Cloud. These event definitions control which contacts enter the journey and when. Build the journey. This includes any activities, such as sends or updates, that determine which messages the contact receives. You can also add a goal here to help you determine the success of the journey. Publish the journey.

How to create custom activity in Marketing Cloud?

This value must include one of the Marketing Cloud-provided activity category types: If the call includes an invalid or missing category value, the activity falls under the ‘Custom’ category. This value overrides the category selected in the installed package.

How to create custom C # activity configuration?

If true, the activity configuration opens when the activity is dropped on the canvas. String property representing the type of activity. This value must include one of the Marketing Cloud types or match a valid defined custom C# activity. Valid Marketing Cloud value types include: Used to define i18n strings.

How to enable concurrent requests in Marketing Cloud?

Contact your Marketing Cloud account representative to enable concurrent requests. Object containing information that relates to this instance of the activity. All configuration arguments except publish are optional.

How to access the Marketing Cloud for AppExchange?

In order to access the Marketing Cloud for AppExchange web service, you must first contact your Marketing Cloud account manager to configure your account and create a service user. A service user is a combination of user permissions and user settings.

Where is the Marketing Cloud for AppExchange WSDL service?

The Marketing Cloud for Appexchange WSDL service is located at, for each instance: These files define the objects and calls exposed to SOAP clients to interact with Marketing Cloud. Authenticating to the Marketing Cloud Integration Framework requires passing a WS-Security 1.0 security token in the SOAP header.

How is the REST API used in Salesforce?

REST calls are synchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations. The maximum payload of any call is four megabytes. Use the REST API for this functionality: The SOAP API uses SOAP envelopes to pass information between you and Marketing Cloud.

How to use SAP Cloud Platform, API management?

Here with this blog you will be able to connect SAP Cloud Platform, API Management to your backend (SAP PO System) using cloud connector and will be able to manage REST Endpoints exposed in SAP PO.

How are REST interfaces exposed in SAP Po?

In this blog, we will introduce REST Interfaces which are exposed from SAP Process Orchestration (SAP PO) can be exposed as Open APIs and managed through SAP Cloud Platform, API Management.