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What is send Classification?
A send classification is a combination of a sender profile and a delivery profile. Send classifications take an extra minute to setup, but is the easiest way to ensure messages are sent as intended.
CAN-SPAM Classification type?
CAN-SPAM was created in 2003 to protect the user from receiving unwanted emails. Salesforce Marketing Cloud allows for two types of what it calls “Send Classifications” for CAN-SPAM: transactional and commercial. All other emails, on the other hand, are considered commercial emails.
Is emailing someone illegal?
So to reiterate: It is legal in the U.S. to send an unsolicited commercial email. You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act.
Can-Spam criteria?
In enacting the CAN-SPAM Act, Congress made the following determinations of public policy, set forth in section 7701(b) of the Act: (1) There is a substantial government interest in regulation of commercial electronic mail on a nationwide basis; (2) senders of commercial electronic mail should not mislead recipients as …
Can a transactional email be subject to CAN SPAM?
Keep in mind that the requirements above apply to commercial emails and there are no official CAN-SPAM transactional email requirements, since transactional email is exempt from CAN-SPAM. Now that you know what the CAN-SPAM Act is and how to stay compliant when sending commercial email, let’s discuss transactional email and CAN-SPAM.
What makes an email a transactional email?
A transactional email is an email that’s automatically sent by your website to an individual recipient following a transaction or specific action performed by that person, such as an ecommerce purchase or a password reset request. What qualifies as a transactional email?
What are the different types of send classifications?
Basically, a send classification includes three things. First, you set a CAN-SPAM classification of Commercial or Transactional. Commercial emails are traditional marketing emails that honor subscription and opt-out requests. Transactional messages occur as the result of a purchase, opt-in, or other activity.
Do you have to use transactional email in CMS?
If you only use your default CMS’ transactional emails, you’ll most likely be left with your fingers crossed, hoping your emails were delivered successfully. Note that the second and third options will require programming skills or the assistance of a developer.