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Which are the Marketing Cloud apps can use the populations and single view contact data you create in contact builder?
Other Marketing Cloud apps, such as Journey Builder, MobileConnect, and MobilePush, can use the populations you create in Contact Builder.
What is data model in Marketing Cloud?
Foreign key: Marketing Cloud organizes data using a relational database, and in this type of structure, foreign keys are used to connect data between two unique tables or sources. For example, you might find CustomerID on a customer data extension, and PurchaserID on a POS data source.
What makes a population special in Marketing Cloud?
Populations represent a master set of contacts within a Marketing Cloud account. The contacts in a population share an overarching theme. Populations allow you to “tell” Marketing Cloud that a set of contacts is special. What makes them special? They have different basic contact information and this information is stored in different fields.
How do I create a NTO customer population?
To configure the relationship, choose a field from each column. Select the system-generated Contact Key field from the Customer Data column. Select CONTACT KEY from the NTO Customers data extension. Click Create and the population details page appears. Confirm that the NTO Customers population (1) has an attribute set, also named NTO Customers (2).
Can you create two populations in Journey Builder?
You can create two different populations: one population for the drivers, and another for the riders, since separate marketing efforts and data structures are required for each group or population. If you’re using the most up-to-date Journey Builder functionality, you won’t need to use populations most of the time.
How is data designer used in contact builder?
Data Designer is a tool within Contact Builder that is used to define, organize, and relate information about a contact within an account. You can use Data Designer to define attributes about your contacts, create attribute groups that allow you to define relationships, and design populations that allow you to define and use subgroups of contacts.