How to track emails in Salesforce Marketing Cloud?

How to track emails in Salesforce Marketing Cloud?

Marketing Cloud makes it easy for you to get that information and more for every message you send. After you start sending emails, follow these steps to access tracking data. Navigate to Email Studio. Click Tracking. Click Sends to view a list of your sends. Click an email for a deeper look into how your subscribers interacted with that email.

What are the reports in the Marketing Cloud?

Reports Marketing Cloud provides dozens of standard reports to track the effectiveness of your campaigns. You can run reports manually or schedule them to run automatically. You can also choose who receives the reports.

How does Marketing Cloud randomly send out winning versions?

You set conditions for the test and Marketing Cloud randomly sends the two versions out to a subset of your selected subscribers. The system then tracks and selects a winning version. You can set up your test so that the winning version is automatically sent to the remaining subscribers.

How to access the Marketing Cloud for AppExchange?

In order to access the Marketing Cloud for AppExchange web service, you must first contact your Marketing Cloud account manager to configure your account and create a service user. A service user is a combination of user permissions and user settings.

How to get to Know Marketing Cloud reports?

The best way to get to know Marketing Cloud reports is to spend time exploring them and creating your own. Let’s give it a try. Navigate to Reports under Analytics Builder. This takes you to an overview page where you can select from a catalog of reports or choose specific filters to customize the report results.

How to create subscriber lists in Marketing Cloud?

Use the subscriber key to uniquely identify your subscribers in Marketing Cloud. Create lists or data extensions to store your subscribers. Store email subscriber information in lists or data extensions, and store SMS subscriber information in data extensions only. To segment, your subscribers, create as many lists and data extensions as you need.

How to check open tracking data in Salesforce?

For an automated way to use the open information you can use an SQL query on the _Click Data View using a SQL query activity in Automation Studio (see “Data View: Open” documentation article) Thanks for contributing an answer to Salesforce Stack Exchange!

Why are data views important in Marketing Cloud?

Data Views provide the data and metrics that can help you drive your analytics efforts to the top. Understanding how they relate to each other is key to getting the maximum value from your Marketing Cloud data.

When does an email become ” delivered ” in Salesforce?

An individual email is only deemed “Delivered” when there isn’t a bounce receipt. If you want to make the most of your tracking data, there’s a few things to consider. Start by sorting sends into folders for different kinds of sends, such as test sends, triggered sends, or A/B Testing sends.

How to send mass emails in Salesforce Lightning?

To send mass emails under the Salesforce Lightning Experience, need to first enable “Allow sending list emails” under user permissions. Create a contact or lead list or a campaign list.

Can you turn off email tracking in Salesforce?

EmailMessage is a standard Salesforce object, and that’s how you get all of these great new email features. You can also turn off email tracking for specific individuals if necessary. Some customers may not feel comfortable being tracked through Salesforce and may request that the features be turned off.

How to make the most of send log?

To make the most of your send log, it’s important to ensure your sendable data extensions use the exact same names as the columns in the send log data extension. It can be helpful to create a template that is used for all sends that need to be tracked using the send log. Additionally, make sure your emails are enabled for send logging.

How to create send log unit in Salesforce?

Click Data Extensions and Create. Select Standard Data Extension method and click OK. Select Create From Template in the Creation Method dropdown list. Choose the template called SendLog and click Select. Enter a name, an external key, and description, if desired. Leave the checkbox next to Is Sendable? unchecked.

When do I need to retain contact information in Salesforce?

Salesforce needs to retain this information to ensure that the contact’s email address does not receive messages from which they unsubscribed. There is a 14-day default period, which is customizable, where Contact Builder suppresses contact information from showing in channel applications.

What is the CONTACT ID in Salesforce Marketing Cloud?

The way Salesforce CRM and Marketing Cloud address this is by using the Salesforce Record ID (Lead ID/Contact ID/Account ID) as that single unique identifier of the customer. In the Marketing Cloud, this is referred to as the Contact Key.