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How does Marketing Cloud use synchronized data sources?
Marketing Cloud uses Marketing Cloud Connect and Synchronized Data Sources to pull over records from particular objects and put them into a data extension. Once you select the objects, you can select which fields to pull over.
How does a synchronized data source work in Salesforce?
The synchronized data source appears in your Data Sources when complete. Data syncing using Marketing Cloud Connect creates a single data extension within your Marketing Cloud account with one column for each field you choose to synchronize.
How does contact builder use synchronized data sources?
Within your Marketing Cloud account, Contact Builder uses system and custom data sources, such as system-defined or user-created data extensions. Contact Builder can also bring in data from other Salesforce platforms, such as Sales Cloud and Service Cloud, by using Synchronized Data Sources.
How to segment data from synchronized data sources?
To segment the data extension, you need to use a query or filter activity that populates the information from a synchronized data source and moves the information into a shared data extension. You can then share the information with business units in the tenant. You can set permissions on what a business unit is able to see in the data extension.
How is data stream used in Marketing Cloud?
Data Stream allows you to stream raw object data from Sales and Service Cloud into Marketing Cloud. In that way you will be able to use that Service, Sales or CRM data for advanced customer segmentation. You can synchronize object data at any given time intervals and data can be updated as often as every 15 minutes.
Where to find data extensions in Salesforce Marketing Cloud?
The first place you’ll want to go to find data extensions and create data extensions is in the Email Studio. Step 1: Hover over Email Studio on the top left menu in Marketing Cloud and click Email. Step 2: Next, hover over Subscribers and click Data Extensions. Step 3: Navigate to the top right section of your screen and click Create.
How are synchronized data extensions added in contact builder?
Synchronized Data Extensions are automatically added to your data model in contact builder. In order to actually work the data, at present, you have to manually create a new data extension and populate it with data by using SQL. (note you may have to enter “ent.”