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How do you query data view in marketing cloud?
Query data views using Automation Studio for up to six months of Marketing Cloud subscriber and journey information. When you create an SQL Query activity, you write the SQL statement that defines the query. You can write the query against a data extension or the data views provided in the system.
What are data views in Sfmc?
5 Essential Salesforce Marketing Cloud Data Views. Data views are system-generated tables, known as data extensions (DEs), in Salesforce Marketing Cloud (SFMC). They contain different information about subscribers and events such as email/SMS sends, email opens, or links clicked.
Why views are used in SQL?
A VIEW in SQL Server is like a virtual table that contains data from one or multiple tables. In a VIEW, we can also control user security for accessing the data from the database tables. We can allow users to get the data from the VIEW, and the user does not require permission for each table or column to fetch data.
Is there a SQL query editor in Automation Studio?
The current SQL query editor in Automation Studio is very rudimentary and makes it almost impossible to debug SQL queries. It can be very time consuming and frustrating to work on more complicated queries as each time your run your query, you need to go to Data Extensions to check the results.
What can you do with system data views?
Dive deep into System Data Views – the backend Marketing Cloud data. Actionable pearls await. System Data Views are built-in backend Data Extensions that you can use to find information about your subscribers and sends.
How to query email address in salesforce automation studio?
Identify and then suppress commonly bounced email addresses from sends. Query these data views in Automation Studio to view click and open data for emails from your Marketing Cloud account. Helps to identify additional messaging opportunities by indicating subscriber engagement on a specific JobID.
How are data extensions created in Query Studio?
QueryStudioResults data extension folder will be created in your account to hold temporary data extensions, which have data retention set to auto-delete after 24 hours. Each time you run a query in Query Studio, a new Data Extension is created.