Which marketing cloud REST API would you use to create event driven responsive campaigns?
Marketers use the Salesforce Marketing Cloud’s Journey Builder to create event-driven, responsive campaigns across any channel (online and offline), at any time, at any frequency. Journey Builder provides an interface for designing individualized customer communication plans on top of a robust marketing engine.
Is Journey builder part of marketing cloud?
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
What does the API mean for Journey Builder?
The API allows you to programmatically access and interact with Journey Builder functionality. See Marketing Cloud Help to learn how to use Journey Builder to create advanced, enterprise-scale, marketing automations.
Where to find custom activity examples in Journey Builder?
This repository contains a number of custom activity examples for Salesforce Journey Builder. These examples are intended to help you understand how Journey Builder works and get a head start on building your own custom activities.
What do you need to know about Salesforce Journey Builder?
Journey Builder is a marketing planning tool that integrates the various channels and services in the Salesforce ecosystem. The application empowers marketers to manage the customer life cycle by composing a Journey workflow on a drag-and-drop canvas. The quickest way to get started is to install Node.js then run the app locally:
What do you need to know about Journey Builder?
Journey Builder provides an interface for designing individualized customer communication plans on top of a robust marketing engine. Built on a secure extensibility framework that allows marketing developers, Journey Builder allows service providers, and third-party developers to customize journeys for specific business purposes.