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Which contact Builder tool is used to define organize and relate information about a contact within an account?
Data Designer
Data Designer is a tool within Contact Builder that is used to define, organize, and relate information about a contact within an account.
What is an attribute group?
An attribute group is used to group a set of attributes that share a common purpose. For example, you can define an attribute group called Entertainment, which contains entertainment-related attributes for different types of items.
What do behavioral attributes mean in contact builder?
Behavioral attributes describe what the contact has done. For example, a contact indicates some related interests or clicks links when reading a newsletter. Attribute groups are data sources that are logically grouped together, and they allow you to organize data and configure relationships in Contact Builder.
How is data designer used in contact builder?
Data Designer is a tool within Contact Builder that is used to define, organize, and relate information about a contact within an account. You can use Data Designer to define attributes about your contacts, create attribute groups that allow you to define relationships, and design populations that allow you to define and use subgroups of contacts.
How is metadata organized in a contact builder?
Within Contact Builder, you arrange metadata into a meaningful format in order to relate data back to the individual contact. The meaningful format is an attribute group. To most effectively organize your data in an attribute group, link a data extension to the contact record.
How are populations used to categorize contacts?
Populations are used to categorize distinct subgroups of contacts. Think of a population as the subset of the master list of people who could enter a journey. Let’s say you work for a car transportation company and you have one master table of contacts, which includes both riders and drivers.