What is a landing page in Marketing Cloud?
How to create a landing page in Marketing Cloud CloudPages. A landing page is a web page that you can view from a browser, or link to in other websites and emails. You can also create custom forms with AMPscript in landing pages. If you use private domains with Landing Pages, see Personalized URLs.
What is smart capture in Salesforce Marketing Cloud?
Smart Capture is a tool in Email Studio you use to create lead capture forms to include in your landing pages. You control the appearance of the Smart Capture form with the same tools that you can use to control the appearance of a layout-based landing page: Using the editing tools in the visual editor.
How to purchase landing pages in Salesforce Marketing Cloud?
You must purchase Landing Pages. You must contact you Salesforce Marketing Cloud to activate the PURL feature. You must have a domain or subdomain configured in your account specifically for landing pages. However, the domain must not be identical to the domain used for SAP, but it may be a subdomain of the SAP.
What to do about security in Marketing Cloud?
Use SSL encryption for page interactions. Create form security methods to prevent malicious submissions. We talked about the security features and encryption keys built into Marketing Cloud earlier in this module. And as a security-conscious developer, you’re probably eager to secure your web and landing pages in Marketing Cloud, too.
How to enable security headers in Marketing Cloud?
Any non-authenticated or non-application public landing pages should include a global IF/THEN clause that checks for empty required parameters. This step prevents any processing when somebody tries to access the page directly, instead of through your assigned flow. Enable security headers in your pages using this Server-Side JavaScript sample.
How much money does Salesforce make in a year?
If anybody knows marketing and its impact on sales, it’s Salesforce. Valued at around $55 billion, the cloud computing titan has built a reputation as an industry leader on the back of its customer relationship management (CRM) solution.