What is web analytic tracking?
Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.
What can be tracked through analytics?
What Google Analytics can do?
- See how many users are on your site right now.
- What cities and countries your users are visiting from.
- Finding out what devices your audience uses.
- Find your audience interests.
- The channels that drive the most traffic.
- Keep track of your marketing campaigns.
- Track how users navigate your site.
What are the two main categories of web analytics?
There are at least two categories of web analytics, off-site and on-site web analytics.
- Off-site web analytics refers to web measurement and analysis regardless of whether a person owns or maintains a website.
- On-site web analytics, the more common of the two, measure a visitor’s behavior once on a specific website.
What does website tracking or web analytics mean?
What is Website Tracking or Web Analytics? Website tracking is the practice of collecting and analyzing specific user behavior on your website such as what source they came from, what pages they visited, how long they were on your site, and what, if any, action the user took.
How to install the web analytics tracking module?
To install the module follow these steps: Copy the WebAnalyticsModule.dll to a bin folder within your web site or application Copy the WebAnalytics_schema.xml to %windir%\\system32\\inetsrv\\config\\schema folder.
Which is the Best Website tracking tool for small businesses?
Google Analytics is the go-to website tracking tool for small business owners – and it’s free! Like any new tool, it’ll take some getting used to. But once you know what to look for, tracking your website’s activity will become intuitive…and dare I say, fun?
How does Google Analytics work for your website?
The channel your visitors arrived on your website will give you insight into which area driving the most traffic to your website. Google Analytics, for example, uses the following default channels: People who type in your web address directly or bookmark your site. Traffic from any search engine, such as Google or Bing.