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SEO Properties for Publishing Pages. SharePoint 2013 allows you to provide SEO Properties for your Publishing Pages. On a Publishing Page you can open the Ribbon, activate the Page tab and then from the Manage group, open the options under the Edit Properties button and choose the Edit SEO Properties option.
Search Engine Optimization (SEO) in SharePoint Server. If you are a website owner, you know how important it is that users can easily find your website by using Internet search engines such as Bing or Google. The higher your website is shown in the search results list, the more likely it is that users will click on it.
What are the new features of SharePoint 2013?
One of the new capabilities of SharePoint 2013 is Managed Navigation where you can define the navigation of your website using a Term Set. The same SEO properties as available on Publishing Pages can be set on Terms. The difference is that the values are stored in Local Custom Properties of each Term.
SharePoint 2013 provides native support for generating XML Sitemaps. In order to have an XML Sitemap generated for your website you first have to enable the Search Engine Sitemap Site Collection Feature.
Site Collection SEO Settings can be configured through Site Settings > Site Collection Administration > Search engine optimization settings. On the SEO Settings page you can specify custom meta tags that will be added to all pages as well as you can define query string parameters that should be excluded from canonical URLs.
Which is the canonical URL in SharePoint 2013?
The canonical URL is the URL that uniquely identifies the content of the page and which is stored in the index of search engines. By properly configuring canonical URLs you can prevent duplicated content from being indexed. SharePoint 2013 automatically generates for you the canonical URL.