How do you target a custom audience?

How do you target a custom audience?

How to use your Custom Audience

1. Open Facebook Ads Manager and click Create Ad.
2. Follow the steps to set up your ad.
3. Set the ad to target your selected Custom Audience.
4. Refine your targeting options.
5. Set your budget and timing as usual and you’re ready to go.

Does lookalike audience include custom audience?

A lookalike audience is a targeting audience based on a custom audience. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page.

Can you combine Facebook custom audiences?

Well, combining custom audiences in Facebook Ads enables you to do the same thing. If your full email list was uploaded to Facebook as a custom audience (which should be done anyway), then you could create a second audience that includes customers that already purchased the new earphones.

What is the difference between custom audiences and lookalike audiences?

Because while a custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business ever before, but at the same time, they are very similar to your buyer personas and your current customer base.

What is the best audience for Facebook ads?

Facebook audience #1: All your past website visitors If you could create a single Facebook Custom Audience for maxing out on your Facebook ads results, I’d recommend this one. People who have previously visited your website are already familiar with your brand, making them more likely to find your offer of interest.

How do you combine custom audiences?

Set up combined segments from Audience Manager

1. Sign in to your Google Ads account.
2. Click the tool menu.
3. From the menu at the top, select the Combined Segments page.
4. Click the plus button and select Combined segment from the drop-down menu.
5. Fill in a name for your combined segment.
6. Then select.