What can microsites be used for?
Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site’s server when the site is used for a temporary purpose.
What does a micro site look like?
A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL than their company websites. They do not contain web pages like “About Us,” “The Team,” etc.
How do microsites work?
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. Microsites can be used to help brands achieve a number of things. For example, some companies have used them to highlight a specific campaign or target specific buyer personas.
Where can I get a microsite for my website?
An obvious option is to order a website from a web development studio. The first thing you come across here is high costs and it’s no wonder. In a studio, every layer is done from scratch, from the website concept through microsite design to coding. The website is made from scratch and tailored to your requirements.
Which is the best definition of a microsite?
Microsite definition It’s a smaller-scale site that may consist of any number of pages but is focused on one specific niche or topic. Not to confuse with a landing page, which is only one page, microsites may include as many pages as required for a specific purpose.
How is a microsite design done in a studio?
In a studio, every layer is done from scratch, from the website concept through microsite design to coding. The website is made from scratch and tailored to your requirements. There is no guarantee that the site will reflect your marketing strategy and help generate new leads.
How do microsites contribute to the bottom line?
When constructed and marketed properly, microsites do in fact contribute to the bottom line. This guide will demonstrate how – in as little words as we possibly can – so you can start replicating success for your own campaigns. What if I don’t have a need for one?