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Tags, groups, and segments are the main audience management tools you’ll find in Mailchimp. Tags are built for your own, internal audience organization. If you want your contacts to self-select an interest or category for themselves, use groups first and then apply tags as needed.
Before you start You need to have at least one tag that is assigned to contacts in your audience. Make sure you’re familiar with tags and segments. You can target your tagged contacts with emails, automations, or social ads. You can target up to 5 tags at a time, or one tag per automation.
Is there a limit on tags in Mailchimp?
Make sure you’re familiar with tags in Mailchimp. This article shows the most common ways to create tags in your audience. You can also create a tag when you import contacts, add a subscriber, or create a landing page. Tag names are limited to 100 characters or less.
Should I use groups or segments in Mailchimp?
So groups help you figure out who your audience on your list, and segments help target them based on how they behave, so you can send them better and more targeted emails.
Can MailChimp send automated emails?
About triggers For example, Mailchimp can send an automated email when someone subscribes to your audience or purchases a certain product. Mailchimp offers a wide selection of preset automation types with built-in triggers, ranging from abandoned cart emails to a simple welcome message.
What’s the difference between an email list and a tag?
Tags allow you to classify your contacts even further. While email lists are groups of people you repeatedly want to email, tags allow you to store additional information about your contacts so you can send to an even more targeted group when the time is right. You can tag individual contacts or groups of contacts at a time.
How can I add tags to my email?
There are a few ways to work with tags. You can create and add tags from the contact table, a contact’s profile, or from the Tags page in your audience. If you create a landing page with a signup form, you can tag contacts who sign up through that page.
How do I add a tag to a list?
To add a tag to a single contact from their contact profile page, follow these steps. Navigate to the Lists page. Click the name of the list you want to work with. Click the contact you want to tag. In the Tags section of the contact profile, click the Plus (+) icon. Type the name of your tag, and click the name of the tag to add it.
Tags are built for your own, internal audience organization. If you want your contacts to self-select an interest or category for themselves, use groups first and then apply tags as needed. Think of tags as labels for your contacts that help you stay organized.