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Why are filters important in eCommerce?
Obviously your customers will prefer finding products easily and quickly, and the easier it is for them to find things, the faster their purchase will be. Filters allow them to shortlist products based on their parameters. …
What are filters on a website?
Web filtering is a technology stops users from viewing certain URLs or websites by preventing their browsers from loading pages from these sites. Web filters are made in different ways and deliver various solutions for individual, family, institutional or enterprise use.
How are returns handled in an eCommerce store?
The way returns are handled is also important to online shoppers. Your eCommerce store must make it easy for customers to return unwanted products. There is a growing expectation among online shoppers that making an eCommerce return will be as easy as making the purchase itself.
Why is sorting and filtering important in eCommerce?
Getting sorting and filtering right allows users to find the product they want in less time. If users can’t find the exact product they require in the minimal time, there’s a good chance they’ll go to an ecommerce site where they can. What is sorting and filtering?
How does filtering work in a product listing?
Sorting is a method of changing the order of any product listing whereby users can choose which criteria they want the products to be listed by. So, price-conscious web users may choose to list the products in order of price, from cheapest to most expensive. Filtering is a way of reducing the number of products in a product listing.
How are filters used to improve product findability?
For users that are browsing in order to find a product, filtering within a category is crucial to enhance product ‘findability’. Filters let users reduce the number of items within any product listing by filtering out products that don’t conform to specific criteria.