Contents
What is proto personas?
A proto-persona is a description of the target users and audience of a product based on the assumptions of stakeholders. Creating this ad-hoc persona allows product teams to begin designing and building immediately without getting overly bogged down with the details of user behavior.
What are the 3 types of persona?
3 Persona Types: Lightweight, Qualitative, and Statistical
- Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research.
- Qualitative personas, based on small-sample qualitative research, such as interviews, usability tests, or field studies.
What are the different types of personas?
Four Different Perspectives on Personas
- Goal-directed Personas. This persona cuts straight to the nitty-gritty.
- Role-Based Personas.
- Engaging Personas.
- Fictional Personas.
- Hard Facts.
- Interests and Values.
- Computer, Internet and TV Use.
- A Typical Day.
How do you use Proto personas?
You create a proto-persona by firstly gathering various different stakeholders who are familar with your product in a room ( no more than 12). You ask either individuals or small groups to generate persona’s for the product in a certain period of time ( say 15 mins ). They then present the persona’s back to the group.
How do I run a persona workshop?
Building a Persona Profile Step-by-Step
- Separate people into small groups (2~4 per group)
- Explain the persona template.
- Give each group 15 to 20 minutes to fill out the template.
- Let groups present their personas.
- Compare different personas, discuss patterns, resolve conflicts.
What is user journey mapping?
A user journey map (also known as a customer journey map) is a diagram that visually illustrates the user flow through your site, starting with initial contact or discovery, and continuing through the process of engagement into long-term loyalty and advocacy.
What makes a good persona?
You should have roughly 3-5 personas and their identified characteristics. Make them realistic: Develop the appropriate descriptions of each personas background, motivations, and expectations. Do not include a lot of personal information. Be relevant and serious; humor is not appropriate.
How do you Prioritise personas?
It’s pretty straightforward to prioritize personas using criteria like population:
- Take a look at your personas.
- For each persona, calculate or estimate the percentage of the total user population that persona represents.
- Rank your personas from the highest to the lowest population.
What is the difference between Proto-personas and ad hoc personas?
Rather than stall the UX process or have no personas at all, you can use a different approach, which is where proto or ad hoc personas come in. The process of creating this type of persona is described in detail in the book Lean UX by Jeff Gothelf and Josh Seiden, so they’re sometimes called lean personas.
What’s the difference between a proto-persona and a persona?
Proto-persona is like a prototype of a persona, perhaps a fancy way of saying a rough draft version that might not have actual user research or data but is in the same format.
Why are personas important in the design process?
Personas make the design task at hand less complex, they guide your ideation processes, and they can help you to achieve the goal of creating a good user experience for your target user group.
How are role based perspectives different from personas?
The role-based perspective is also goal-directed and it also focusses on behaviour. The personas of the role-based perspectives are massively data-driven and incorporate data from both qualitative and quantitative sources. The role-based perspective focusses on the user’s role in the organisation.