How filter works on ecommerce website?
Functionally, product filtering is the main way to direct your customers to browse relevant areas of your store. Filters allow them to shortlist products based on their parameters. Unfortunately, only about 16% of ecommerce websites provide good product filtering.
What is a Web Filter violation?
On the Internet, content filtering (also known as information filtering) is the use of a program to screen and exclude from access or availability Web pages or e-mail that is deemed objectionable. Content is typically screened for pornographic content and sometimes also for violence- or hate-oriented content.
How many eCommerce sites do not have filters?
Despite it being critical to a customer’s product finding abilities, it is interesting that 42% of major ecommerce sites do not have category-specific filtering types for some of their product verticals. Category filter is a filtering option that is only available in one or a few select product categories.
Why do you need filters on your website?
Displaying applied product filters in its original position and in an overview or summary lowers user errors and misinterpretations, yet 42% of ecommerce sites do not display applied product filters on both areas. It is important for customers to know and be reminded of the product filters they applied while searching for products on your site.
What should be avoided when using product filters?
As mentioned earlier, avoid using inline scrollable areas as it may cause interaction problems, especially if a customer is accessing your site on a mobile device. As a complement to your onsite search, treat your product filters as a way to improve your customers’ experience on your site.
What to look for in a product filter?
Look for higher-level groups of attributes you can use for busy product categories. Dresses might be grouped by occasion or season, for example. Thematic filter groups can help the visitor quickly hone in on the desired product. 8. Make filters stand out from the rest of the page.