Contents
Why do you need a heat map for your website?
Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore. In this guide, you’ll find an introduction to different types of heatmaps and how to create and analyze them.
How many pageviews do you need for a heat map?
Scroll maps. To make accurate inferences for any of the above heat-map types, you should have enough of a sample size per page/screen before you act on results. A good rule of thumb is 2,000–3,000 pageviews per design screen, and also per device (i.e. look at mobile and desktop separately).
How are heat maps organized on hotjar.com?
When visitors view the page, Hotjar collects usage behavior and maps all the elements users interact with to the master heatmap report. Heatmap data is sorted into three heat map categories for easier analysis: click map, scroll map, and move map.
How are heatmaps used to analyze user behavior?
Hotjar heatmaps give you an aggregated view of user behavior, showing you how visitors have interacted with your pages over time. When visitors land on a page, Hotjar collects their user behavior and maps the elements visitors interact with, in aggregate, to your master heatmap analytics report.
Which is the best way to read a heatmap?
How do I read a heatmap? You can read any website heatmap in two ways: by looking at the visualization and by reviewing the raw data points. You can spot click trends and issues at a glance thanks to the color-coded nature of heatmaps (red means the most interaction, blue the least).
What are the different types of heat maps?
Heat map is really an umbrella term for different heatmapping tools: scroll maps, click maps, and move maps. Knowing the difference is handy, as each type helps you investigate a slightly different aspect of your website performance.