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The description tag is a piece of html code that’s meant to give a short – you guessed it – description of a web page. The description tag is at the top of the page in thesection of the code.
How do you write a good meta description tag?
Best Practices to Write Effective Metadata
- Keep it concise. Meta titles need to be short but sweet – Google typically displays the first 50–60 characters of a title tag.
- Include the focus keyword.
- Include a call-to-action.
- Match the title & description to your content.
- Make sure they’re unique.
What is title tag and description tag?
Title tags and descriptions tell search engines and users what your site is about. They describe the content on each page of your website and explain how it relates to a user’s search query. And, when used properly, they can act as a “hook” of your advertising in the search engine results.
Why are title tags important on a web page?
Title tags are important because they let readers know what information will be present when a user clicks on a page. They are important for the search engines for the same reason, except they also function to determine the relevancy of the web page as a result in a search query.
How to write meta tags ( titles and descriptions ) for SEO?
How to write your title tags for SEO. A meta description is a meta tag placed in the HTML code that describes the content of a page. Meta descriptions also appear on the search engine results pages, just below the title tags.
Which is the best way to write a title tag?
Titles with numbers work better, same is true for title tags as well. Insert your primary keyword in the title tag, preferably right at the beginning. Write a unique title tag for each page. If you have a well-known brand, then you can add your brand name to your title tags to get more clicks.
Meta tags may have some direct rank affect in other search engines though (like Bing or Duck Duck Go) so we do highly recommend always writing a well optimized meta description that includes a keyword for every page of your website. Will they always use the meta description I write?