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What are Google Analytics event goals?
Destination Goals allow us to put in a single, arbitrary Goal Value. Event Goals, however, allow us to change this value before we send it to Google Analytics – perhaps based on behavior from the user or the type of event. One Goal, Many Values with Lookup Tables in Google Tag Manager.
How do I set up goals and events in Google Analytics?
Set up an event goal
- Navigate to Admin in Google Analytics -> Goals (under View)
- Click ‘New Goal’
- Choose ‘Custom’ as a goal type.
- Give your new cool goal a name.
- Choose ‘Event’ as the goal type.
- Click ‘Continue’
- Add your goal Category, Action and/or Label.
- Verify the goal.
What is goal and funnel in Google Analytics?
In marketing, goal funnels (or conversion funnels) are simply a sequence of action steps that your leads must go through in order to “convert” (e.g. buy one of your products). On Google Analytics, each step of a goal funnel represents a step on your website that must be completed to achieve a Google Analytics Goal.
How to set up event goals in Google Analytics?
Set up an event goal. Navigate to Admin in Google Analytics -> Goals (under View) Click ‘New Goal’. Choose ‘Custom’ as a goal type. Give your new cool goal a name. Choose ‘Event’ as the goal type. Click ‘Continue’.
Is it good to track events in Google Analytics?
Tracking Events in Google Analytics can add extra, valuable data to your reporting and enabled Event-based Goals with dynamic Goal Values. Event-based Goals aren’t a new feature in Google Analytics, but it’s safe to say a lot of users still prefer old-fashioned Destination Goals over the much more dynamic event goal.
What are the different goal types in Google Analytics?
You’ll see four goal types in Google Analytics. They are: Destination: You can choose this goal type if you want to treat a pageview or screen view as a conversion. Duration: You can measure user engagement by treating time spent on a page as a conversion.
How to create a goal in Google Tag Manager?
1 Go to Admin panel 2 Click on Goal 3 Create a new Event goal 4 For the Goal details enter exactly the value you used previously in Google Tag Manager 5 Click on Save