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Why would impressions go down?
New competitors or competitors who adjust their existing accounts can influence how many impressions your ads receive. For example, your biggest competitor might decide to raise their bids, pushing your ad off of the first page of search results. You might then notice a decrease in impressions.
Why did my Google impressions drop?
Google updates their parameters for quality score all the time, so a large culprit for decreased impressions is that you might have taken a hit here for some of your better performing keywords. The lower your quality score, the higher you need to bid in order to maintain the same position as before.
Is lost to budget?
Lost IS (Rank): The percentage of time that your ads were NOT shown on the Search Network due to poor Ad Rank. Lost IS (Budget): The percentage of time that your ads were NOT shown on the Search Network due to insufficient budget.
Why do I get more impressions on Google?
Because many ad impressions come from the first page of Google search results, when you raise your bid, you increase the likelihood of your ad appearing on the first page and receiving more impressions. Temporary events can also have a large impact.
What happens when a link does not get an impression?
A link must get an impression for its position to be recorded. If a result does not get an impression—for example, if the result is on page 3 of search results, but the user only views page 1—then its position is not recorded for that query. In some report configurations you might see a dash (-) for the position value.
What are impressions, position, clicks and impressions?
A Web Light result is a page that was transcoded to a simpler and faster version by Google Search for users on slower connections or devices. Click: The user clicked to open a transcoded page result. Impression: The user saw a search result for a transcoded page.
How can Google Instant improve your click rate?
However, Google Instant can improve the quality of your clicks since it helps people search using terms that more directly connect them with the answers they need. Therefore, your overall campaign performance could improve. Related links About impression share Issues with clicks and clickthrough rate