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Consent is required because analytics cookies are not strictly necessary to provide the service that the user requests. For example, the user can access your online service whether analytics cookies are enabled or not.
Google Analytics mainly set first-party cookies. But it can also set third-party cookies (DoubleClick cookies), if a website is using GA display advertiser features, such as re-marketing.
Can Google Analytics work without cookies? Yes, using Google Consent Mode can make your website run Google Analytics based on the consent state of your end-users.
Why is Google banning third party cookies?
Google has delayed its plan to block third-party cookies from its Chrome internet browser. This is because it plans to replace the system with another one of Google’s own design, which it claims is better for privacy but still allows marketing. …
Does GA4 use cookies?
Universal Analytics (UA) operates based on collecting user cookies on the website which serves (in many cases detailed) information into the analytics platform. As a result, Google Analytics 4 (GA4) is moving to a non-cookie collection of data.
However, if you use Google Analytics as your only tacking tool, and you don’t enable display features, then Google doesn’t require you to gain tracking consent. That said, most websites will need a tracking consent popup to comply with GDPR. And here’s the reason why: Third-party plugins.
When does the Ga Cookie expire in Google Analytics?
The tracking object generates a new cookie; the _ga cookie. By default the _ga cookie is set on the top level domain with the root level path and an expiration time of 2 years. As with Google Analytics cookies, the _ga cookie is reset each time it is fired.
Typically Google Analytics sets the cookie path to the root of your domain which is appropriate in most situations. However, you may wish to define the cookie path when you only have access to a sub-directory of a website. Therefore, you would set the cookie path as this sub-directory.
How to ensure Google Analytics is in compliance with GDPR?
To ensure that Google Analytics – its cookies, trackers and statistics tools – run in full compliance with EU’s General Data Protection Regulation (GDPR), you need to: Ask for and obtain end-user consent for all Google Analytics cookies on your website prior to their activation and operation.