How do I set up event tracking in Google Analytics?
How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
How do I test Google Analytics event tracking?
To see Events reports:
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Behavior > Events.
How can I track events in Google Analytics?
Event tracking in Google Analytics enables you to track interactions beyond pageviews because admit it, usually, those other interactions are what actually matters. Universal Analytics is not able to track events automatically (because they might differ on every site) and that’s where you (with Google Tag Manager) join the game.
Is it possible to track link clicks in Google Analytics?
Yes, Google Analytics has the capability to track linkclicks through ‘event’ tracking. This is made possible from data fed into theAnalytics platform, you just need the right tools for the job. You can tracklink clicks via plugins, hardcoding or via Google Tag Manager. Say Hello to Events.
How are micro interactions tracked in Google Analytics?
Taking a step back, from a high level that means you can track micro-interactions outside of your goal tracking. So, for example, if you have a goal set up for an ecommerce purchase (set when a visitor reaches your Thank You page), you can set up events for micro-interactions that occurred before they got there.
Why does Google Analytics only track pageviews?
You see, out-of-the-box Google Analytics tracks only pageviews (that changes with the new version of GA v2). It does not track clicks, form submissions, scrolling, and other interactions that might be valuable to better understand user behavior. The problem in my example is that only one hit was tracked by GA — pageview.