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What are outbound clicks?
Outbound clicks provide a measure of the amount of traffic your ads help send to your website or app. They are different than link clicks, which specifically count clicks on links in the displayed ad that include both external destinations and certain Facebook experiences.
How is cost per outbound click calculated?
Definition: Outbound CTR (click-through rate) measures the percentage of times users saw an ad and performed an outbound click. It is calculated by dividing outbound clicks by impressions. How it’s used: The metric is calculated as outbound clicks divided by impressions.
What is unique outbound clicks?
Outbound Clicks counts the clicks that take people to other destinations outside of Facebook-owned properties, including your website, your app, or any deep links. Unique Outbound Clicks looks at the total outbound clicks and then determines the number of unique individuals who took that action.
How to trigger outbound link click event in GA4?
All the domains that are listed there will not trigger the outbound link click event. If you want to see/use link_classes, link_domain, link_id, link_url in your GA4 reports, you will need to register them as custom dimensions. Another event is view_search_results .
When to use outbound event in Google Analytics?
When a visitor clicks a link on your website and that link redirects a visitor to another domain, this is considered as an outbound link click. So, whenever that happens, you will see a click event coming to your GA4 property. Together with this event, an additional parameter outbound (with value “true”) is sent.
Do you need to register percent scrolled parameter in GA4?
Also, if you want to see percent_scrolled parameter in your GA4 reports, you will need to register it as a custom dimension. When a visitor clicks a link on your website and that link redirects a visitor to another domain, this is considered as an outbound link click.
How to track clicks in Google Analytics 4?
Capture clicks, send their data to your analytics tool (s), like Google Analytics, and analyze the data. Here are some of the popular uses cases for click tracking in Google Analytics 4: Button click tracking (say “Add to cart” button clicks)