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How is revenue tracked in Google Analytics?
After you enable behavior tracking, you will need to turn on Ecommerce Tracking in Google Analytics. With ecommerce tracking turned on, you can see the revenue generated by each product, the total number of products sold, the rate of conversions and more.
What is revenue in Analytics?
The handy-dandy tooltips within Google Analytics define the two metrics as such: Revenue – The total revenue from web ecommerce or in-app transactions. Depending on your implementation, this can include tax and shipping. Product Revenue – Revenue from individual product sales.
What is revenue tracking?
Revenue tracking goals are a type of custom event goal. A revenue goal tracks the monetary value of an event on your site and attributes that amount to a specific variation. You might use this to track how different variations impact total revenue and compare this to the number of purchase events, for instance.
What is a transaction on Google Analytics?
A transaction in Google Analytics is an ecommerce metric that measures sales activity on your website. You’ll find transaction data under Conversions > Ecommerce. The Overview report will display the total number of transactions and average order value for any period you choose.
How to track your marketing revenue in Google Analytics?
But, there’s a catch. If you run an eCommerce business, then Google Analytics can easily track your marketing revenue. A little bit of code in your shopping cart can enable you to understand which of your marketing initiatives are driving the most sales. But what if you don’t sell products on your website?
Can You track phone calls on Google Analytics?
Google Analytics doesn’t provide call tracking. So, if you have a phone number on your website, and you’re using Google Analytics exclusively, then you have no way to collect data about your phone calls. Also, as previously discussed, Google Analytics does a great job of tracking your eCommerce sales, although this only applies to online purchases.
Is it possible to track unique user ID in Google Analytics?
Google Analytics does a great job telling you about your users, but it can’t track individual customer journeys. It is possible to view unique user IDs, although Google Analytics can’t share personal information such as contact details or IP addresses.
Where can I find Google Analytics for ecommerce?
Ecommerce metrics (e.g. Transactions, Revenue, Ecommerce Conversion Rate) are available on the Ecommerce Explorer tab of many standard reports. You can also see Ecommerce-specific reports: Sign in to Google Analytics. Navigate to your view. Open Reports.