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What is server side analytics?
Server-side Tracking (aka, Cloud Delivery) Server-side data management, also known as cloud delivery, is when a pixel or tag sends data into your web server (or a different type of server), then your web server passes that data to the destination system/server.
What is Google server side tracking?
With Server-Side Tagging, you place third-party tags in a secure server container in your Google Cloud project. This means tags in your server container only have access to information sent to the server and no longer have access to the information entered on your site.
Is Google Tag Manager client side?
In that server, Google Tag Manager is getting data from the client-side tracking codes, processes it, manipulates it (if needed), and then sends it to the 3rd party vendors or maybe even in-house analytics tools that you are using. Therefore, we have client-side tracking but also we have some server-side parts.
Where are Google Analytics servers located?
At least 12 significant Google data center installations are located in the United States. The largest known centers are located in The Dalles, Oregon; Atlanta, Georgia; Reston, Virginia; Lenoir, North Carolina; and Moncks Corner, South Carolina.
What is server-side clicks?
Server-side clicks allow you to send the user directly to the Base Destination URL instead of sending them through a redirect to that destination. The user is immediately delivered to the final destination, and the click data is fired simultaneously. This provides a better user experience with fewer clicks dropped.
What are Google Analytics 4 properties?
Google Analytics 4 (formerly known as “App + Web”) is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together.
How does server side tagging work in Google?
The server runs in your own Google Cloud Platform project, and only you have access to the data in the server until you choose to send it elsewhere. You have full control over how that data is shaped, and where it is routed from the server. Tags are built using the sandboxed JavaScript technology.
When to use GCP for server side tagging?
When you automatically provision a tagging server, a GCP project is created with the server-side container deployed on a single App Engine server in the Standard Environment. The single server deployment provides you with a server- side tagging environment recommended for testing server-side tagging capabilities with limited traffic volume.
How do I create a server side container?
If you do not have a billing account already, you will be prompted to create one. Once you receive a confirmation message that the server has been created, you can close the slider or navigate away from the window and start using your server-side container.
Which is an example of a server side tagging container?
Figure 1: A diagram of a site instrumented to use a Google Tag Manager web container. By contrast, a server container doesn’t run in the user’s browser or on their phone. Instead, it runs on a server that you control. Figure 2: An example of a tagging configuration that uses a server container.