How do I add enhanced ecommerce?

How do I add enhanced ecommerce?

To turn on Enhanced Ecommerce for a view, and label your checkout steps:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view for which you want to turn on Enhanced Ecommerce.
3. In the VIEW column, click Ecommerce Settings.
4. Under Step 1, Enable Ecommerce, set the status to ON.
5. Click Next step.

How do I know if my ecommerce is enhanced?

Enhanced Ecommerce provides you with a number of insightful and actionable reports….See Enhanced Ecommerce reports

1. Sign in to your Analytics account.
2. Navigate to your view.
3. Open Reports.
4. Select Conversions > Ecommerce.

Will transactions with a value of 0 be reported in the ecommerce reports?

The Internal Promotion report attributes transactions to either an internal-promotion click or internal-promotion view. Each hit in an ecommerce session can have: 0 or 1 internal-promotion clicks. 0 or more internal-promotion views.

How does WooCommerce integrate with Google Analytics?

Configure the plugin by going to WooCommerce > Settings > Integrations. You will see ‘Google Analytics’ listed as an option….In the VIEW column, Ecommerce Settings.

1. Set Enable Ecommerce to ON.
2. Set Enable Enhanced Ecommerce Reporting to ON.
3. Click Save.

Which is the developer guide for enhanced ecommerce?

Enhanced Ecommerce (UA) Developer Guide. This guide describes how to implement Universal Analytics Enhanced Ecommerce features using Google Tag Manager on a website. Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events.

Why do we need a data layer for enhanced ecommerce?

For this reason, a degree of platform agnosticism is always encouraged; it minimizes the number of moving parts in your reporting setup and keeps things lean and DRY (don’t repeat yourself!). Customisations to Enhanced Ecommerce tracking frequently require us to use proprietary, GA-specific syntax in our Data Layer.

How to use enhanced ecommerce settings in Google Analytics?

When you select the Use data layer option in the Enhanced Ecommerce settings of a Google Analytics Page View or Event tag (or a Google Analytics Settings variable), you instruct the tag to look into the Data Layer and pull the key-value pairs from the ecommerce object pushed most recently into dataLayer. This sounds pretty straight-forward.

How to create an enhanced ecommerce ( UA ) tag?

Push your transaction details into the Data Layer using the purchase action, along with an event that will fire an enhanced ecommerce-enabled tag. In this example, the transaction details are known at the time the page loads, and will be sent with a pageview when the gtm.js script returns: