Contents
META Description Tag This tag has no direct effect on your page ranking. However, it is still important. More often than not, this is the information that shows up in the SERPs as the page’s description. Use this tag to describe the page in such a way that the user will want to click.
The meta tags appear only in the page’s code, and anyone can check them via a website’s source code. Meta tags are key because they tell search engines what a page is about. Think of them as the first impression for all search engines. Meta tags matter in 2018, but not all of them are equally important.
What is the parent tag of meta tag?
Description
| Parent: | |
|---|---|
| Content: | None. It is an empty element. |
| Start/End Tag: | Start tag: required, End tag: forbidden |
| Version: | HTML 2, 3.2, 4, 4.01, 5 |
Which is an example of an empty meta description tag?
This issue reports indexable pages where meta description tag is missing or its value is empty. Example of an empty meta description tag: Why is it important? A meta description tag is generally used to inform the search engine with a short, informative summary of what your page is about.
Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs.
What’s the best way to write meta description?
SEO best practices Write compelling ad copy The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing.
What are the character limits in the meta name?
Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–300 characters.