How do you implement scroll tracking in Google Analytics?

How do you implement scroll tracking in Google Analytics?

How Do You Track Scroll Depth in GTM?

1. Step 1: Open Google Tag Manager and ensure that the built-in scrolling variables are configured. Navigate to ‘Variables’ and configure the built-in scrolling variables.
2. Step 2: Configure the ‘Scroll Depth’ Trigger.
3. Step 3: Create a Google Analytics Tag for the Trigger.

How do I add scroll depth in Google Analytics?

To configure a scroll depth trigger:

1. Click Triggers New.
2. Click Trigger Configuration and choose the Scroll Depth trigger type.
3. Select scroll depth options.
4. Select when the trigger should be enabled.

Does Google Analytics have scroll depth?

When you have the data in one place (within Google Analytics), it is easier to create segments and see how scroll impacts conversion, engagement and other on-site behaviors. This method of scroll depth tracking is easily used with Tag Management.

How to disable scroll tracking in Google Analytics?

In Google Analytics, go to Admin > Data Streams > Select your web data stream. Then click the Gear Icon… …and disable Scroll tracking. Click Save. Even though Google Tag Manager has scroll tracking capabilities, they are disabled by default. Go to Google Tag Manager > Triggers > New > Scroll Depth and enter the following settings:

How to track a ” button click ” event in Google Analytics?

Create an event “Tag” that connects your trigger to a Google Analytics event In the left-hand navigation, click “Tags”. Click “New Tag” and name your tag. Select “Universal Analytics as the “Tag Type” and enter your Tracking ID. (This can be found under your website’s property in Google Analytics, in the “tracking code” section.

How to create Google Analytics 4 event tag?

To create a Google Analytics 4 Event tag: Click Tags New. Click Tag Configuration. Select Google Analytics: GA4 Event. For Configuration Tag, select the Configuration Tag you created earlier. For Event Name, specify the name of the event.

Where to find scroll depth trigger in Google Tag Manager?

Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! You can find the trigger in the Google Tag Manager user interface, by navigating to Triggers, clicking the NEW button, and selecting the Scroll Depth trigger template from the list.