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Which of the following are common causes of clicks and session discrepancies between Google Analytics and Search Console?
There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:
- Clicks and Sessions are different metrics.
- Google Ads filters invalid clicks from your report, while Analytics shows all data.
- You turned off auto-tagging for your URLs in your Google Ads account.
What is click visit ratio?
A ratio showing how often people who see your ad or free product listing end up clicking it. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Why do clicks from Google Ads and analytics not match?
When you compare Clicks from Google Ads and Sessions from Analytics side by side, you might expect that the numbers match, however, they often don’t. There are a number of reasons why this can occur. We’ll explore those reasons in this series of articles.
Why are my clicks not showing up on analytics?
Make sure your landing page is able to load the code properly. Clicks reported on Google Ads but not on Analytics may be the result of an obstruction between the Google Ads click event and the ability to load the tracking code on the landing page.
What does not set mean on Google Analytics?
If your’re seeing (not set) as the value for your Google Ads data (e.g., as the value for the Account or Campaign dimension), use the (not set) troubleshooter to identify and resolve the cause. There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:
What happens after the first Google ads click?
Each direct return session after the initial Google Ads click shows as another session for the Google Ads campaign. Basically, this is a scenario where a single Google Ads click leads to multiple sessions in Analytics.