How does Google count an impression?
Impression: An impression is counted when a list item is visible in the short list view, and also when the list view is expanded, whether or not the item is actually scrolled into view. Therefore, if an item is visible in the short view and the user then clicks to expand the list, two impressions are counted.
How impressions are counted?
An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down, and then scrolls back up to the same ad, that counts as 1 impression.
What are impressions, positions and clicks in Google?
Google Defines What Counts as Impressions, Positions, and Clicks. A Google help document has been released, defining exactly what counts as impressions, positions, and clicks in the Search Analytics report of Google Search Console. Impressions. An impression is recorded whenever a link URL appears in the search results pages for a user.
How are impressions counted in Google Search analytics?
When it comes to search elements that contain multiple links (think Knowledge Graph cards), impressions can be counted by URL or by site, depending on which view you’re looking at in the Search Analytics report. When grouped by site, only one impression is counted for the whole card.
When does a link not count as an impression on Google?
For example, if a set of links (like image thumbnails) lead to more Google searches (query refinement), then that won’t count as an impression and won’t occupy a position. In the screenshot below, the red arrows mark links that do not lead off of Google (query-refinement links).
Do you have to scroll down to get an impression on Google?
Listings within carousels must be scrolled into view to count as an impression. This is different from how Google treats the standard 10 blue links. Remember, if you rank in position 9 down the page and a user doesn’t scroll down to view it, it’s still counted as an impression. But for carousels, the listing must be scrolled into view.