Why is Google Analytics not tracking subdomains?

Why is Google Analytics not tracking subdomains?

By default, Google Analytics is not set up with cross-subdomain tracking. As a result, website owners will not have an accurate picture of how a user moved across subdomains and the root domain.

How does tracking work on a subdomain?

After tracking is set up, traffic sources, user actions and behavior completed on any subdomain can be attributed to the same user session. For example, you might have a promotional landing page set up at info.example.com that directs users to purchase products at buy.example.com.

Are there any Seo benefits to using subdomains?

While subdomains have little benefit from an SEO viewpoint, many websites have plenty of justifications to leverage them. Configuring Google Analytics subdomain tracking can be somewhat aggravating and extremely cumbersome.

What happens if a cookie is not available for a subdomain?

If you return to the website and still have that _ga cookie, GA will continue to use that. However, if the cookie is not present ( or is not available for that particular domain (or subdomain), then a new _ga cookie will be created. I highlighted several words in the previous sentence for a reason.

How are conversions reported in Google Ads analytics?

Analytics will attribute the Goal or Transaction to google/organic. By default, Google Ads will attribute the conversion to the Google Ads campaign. 2. Date of Transaction Google Ads reports conversions against the date/time of the click that led to the successful action, not against the date of the successful action itself.

How can I change the cookiedomain in Google Analytics?

The cookieDomain is set to auto by default, and you can skip right to part 2. 1) Navigate to and select the container you wish to edit. 2) Click “Tags” on the left-hand menu. 3) Click on your Google Analytics Tag (In this example, our tag was named “Universal Analytics.”

Can a root domain have more than one subdomain?

A single root domain can have any number of subdomains (even zero!), and website owners can use them however they want. Most of the time, if a user moves from one subdomain to another on the same root domain, you would want to view their behavior as a single session in Google Analytics.

What does cross domain tracking do for analytics?

Cross-domain tracking makes it possible for Analytics to see sessions on two related sites (such as an ecommerce site and a separate shopping cart site) as a single session. This is sometimes called site linking.

How does Google Analytics work for multiple domains?

As mentioned above, a default setup of Google Analytics is designed to track content and visitor data for a single domain, such as www.example.com. This means that even if you manage both a domain and a sub-domain, you must make modifications to the tracking code in order to share visitor data across both domains.

When do you need to track multiple domains?

Another common tracking scenario is to track visitor and traffic data between a single domain and a sub-directory of a different domain. This might occur when you want to track traffic between your website and your online blog, where your blog is limited to a sub-directory of the blog service.

Is it possible to track subdomain traffic without a tracking ID?

Since every property has a unique tracking ID, the data associated with each domain or subdomain automatically populates as its default view and can be accessed without any further configuration. On the other hand, this configuration makes it practically impossible to track cross-subdomain traffic.

How to correctly track subdomains in Google Chrome?

A search for “subdomains” points you to documentation for cross-domain tracking, and cookie domains. The former makes no mention of sessions or subdomains. The latter describes tracking users across subdomains, but makes no mention of connecting sessions across subdomains. It also highlights the following quote:

What do tracking IDs mean on Google Analytics?

Tracking IDs are the unique codes that you’re given when you create a Google Analytics property, and look something like “UA-123456-1”. Any page with that tracking ID, regardless of the site it’s on, will send data to that property.

Can a subdomain be a referral in Google Analytics?

Sometimes you might be in a situation when you would like to report data from your subdomain along with your main website domain. It could be blog.website.com, promotion.website.com or store.website.com or any other example. By default, Google reports subdomain as a referral, and doesn’t let you see events happening on your subdomain.