How do I turn on event tracking in Google Analytics?

How do I turn on event tracking in Google Analytics?

Auto-event tracking options

1. Log into Google Tag Manager.
2. Select “Tags” from the left-hand side.
3. Create a new tag and select Universal Analytics as the Tag Type.
4. Set your Google Analytics Tracking ID.
5. Choose “Event” for the track type.
6. Set your Event Category, Action, Label and Values.
7. Set your triggers as required.

Why doesn’t my Google Analytics have a tracking ID?

My Tracking ID does not appear on the Property Settings page If you don’t see a Tracking ID, you have a Google Analytics 4 property. (Google Analytics 4 properties do not have a Tracking ID.) If you need a Tracking ID (i.e. an ID that begins with “UA-“), you will need to create a Universal Analytics property instead.

Do I need GTM with GA4?

No, you don’t need to create a new GTM container just for Google Analytics 4. Use your existing Google Tag Manager container for the new GA version as well. Google Analytics 4 requires completely different GA tags but they can definitely co-exist with Universal Analytics tags in the same container.

What is Google Analytics unable to track?

Explanation: Google analytics are not able to track the customer’s lifetime value as a goal. The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

How can I use Google Analytics for event tracking?

To use event tracking you will need to have Google Analytics installed on your website. This can be achieved by adding the code to all of the pages on your site or by adding Google Tag Manager code to your site and then configuring Google Analytics tags and triggers and variables.

Are there different ways to setup event tracking on a website?

There used to be two different ways to setup event tracking on a website for standard Asynchronous Google Analytics (ga.js) and Universal Google Analytics but this has now been simplified as the standard Asynchronous Google Analytics (ga.js) code has depreciated.

How does event tracking work in Google Tag Manager?

Event tracking using Google Tag Manager is initiated via clicks on event triggers that can be setup on specific variables on your webpage. Google Tag Manager Events are user actions with web page elements (“DOM elements”) that are triggered by your browser and sent into the Tag Manager data layer so that they can be used to set up triggers.

When to use auto event tagging in Google Analytics?

Auto event tagging will fire on the following: When users click on links. Clicks on any type of page element. After a certain visit duration or at timed intervals. On submission of a form. If there are other actions that you would like to track you can use Google Tag manager to set this up.