How do you keep content up to date?
Tips on how to keep your content fresh
- Crucial: update those cornerstones. My most important tip on keeping content up to date is to focus on your cornerstone articles.
- Update posts that generate a lot of traffic.
- Delete really outdated posts.
- Merge posts that are much alike.
- Don’t forget ‘other’ pages.
Why is it important to keep a website up to date?
Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in. Updated information also helps build domain authority.
Why is it important to keep data up to date?
Leads will be harder to track and less likely to engage with ‘bad’ data. Bad data is not just harmful from a legal point of view. With out of date data, leads will be harder to track by your sales team and customers will be less likely to engage as they might not receive what you’ve been sending them.
How do I update an old blog post?
Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. Finally, change the publish date to the current date and hit update.
What does it mean to keep your website up to date?
To demonstrate maintenance, you keep your content up to date and ever-relevant. Be mindful of these four things and you’ll be on the right track for developing high ranking, highly engaging and useful content for users and search engines. Here we drill down into maintenance — keeping your content up to date and ever-relevant.
Is it better to change the date of a webpage?
Let’s start at the beginning. First off, as explained by Google’s Martin Splitt, it’s preferable to update an old page, rather than create a new one with very similar content. But going beyond webpage updates, date manipulation can be quite an effective way to attract some attention on the SERP.
When did the oldest Seo post come out?
You’ll notice that the oldest of them has a date of July 28, 2016, while the newest was published in March of 2017. The truth is that for a lot of topics, including SEO, times change quickly. Information that was accurate just a few months ago might be completely different now. This isn’t just with a topic like SEO, however.