Where is desktop vs mobile in Google Analytics?

Where is desktop vs mobile in Google Analytics?

Mobile Device Usage in Google Analytics To see what percentage of your users are on mobile devices open up the Audience tab, and select Mobile and Overview. On the overview page, you should see all your normal Google Analytics data segmented between Desktops, Mobile and Tablets.

Which report shows the comparison of site performance between desktop smartphone and tablet?

On the mobile overview report, you’ll be able to see how the performance of mobile vs tablet traffic compares to that of desktop.

How many people use mobile compared to desktop?

Globally, 68.1% of all website visits in 2020 came from mobile devices—an increase from 63.3% in 2019. Desktops drove 28.9% of visits, while 3.1% of visitors came from tablets. However, desktop devices remain very important, as they drove 53.3% of total time on site in the U.S. and 46.4% of total time on site globally.

What type of users are more likely to use Web Apps desktop or mobile?

If we were to look at these numbers for the United States, about 50 percent of people use a desktop while 46 percent of the market share goes to mobile devices. Tablets make up 4 percent.

Is there way to separate desktop and mobile traffic in Google Analytics?

Luckily, Google Analytics has the ability to separate out desktop, mobile and tablet traffic so you can look into important statistics once analytics tracking is correctly setup. In Google Analytics you can see an overview of the different device categories by visiting the “ Reporting ” tab and then: Audience > Mobile > Overview

How to improve Google Analytics on different devices?

To make the best improvements, ensure that you compare metrics such as conversion rate for different devices before and after the change, ideally using split testing software such as Google Optimize, Visual Website Optimiser or Optimizely:

How are mobile devices grouped in Google Analytics?

Alright, almost 50% of our mobile users are coming via Apple Devices. Notice that when you select Devices from the Mobile drop down, Google Analytics groups mobile devices and tablets together in one aggregated group. In the default view for Mobile Devices, Mobile Device Info is selected.

Where do I find the Google Analytics overview report?

In Google Analytics you can see an overview of the different device categories by visiting the “Reporting” tab and then: Audience > Mobile > Overview. On the mobile overview report, you’ll be able to see how the performance of mobile vs tablet traffic compares to that of desktop.