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CAN-SPAM rules for transactional emails?
The CAN-SPAM Act prohibits the transmission of a commercial e-mail message or a transactional or relationship message that contains materially false or misleading header information. This is the only requirement that applies to both commercial and transactional or relationship messages.
What type of emails are prohibited by the CAN-SPAM Act?
The CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”, including email that promotes content on commercial websites.
Does CAN-SPAM require address?
Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
Can you opt-out of transactional emails?
Since transactional email does not fall within the scope of CAN-SPAM, you do not need to include an unsubscribe link or opt-out instructions in your messages. With that said, it’s important to keep in mind that CAN-SPAM only applies to the United States.
Can a transactional email be subject to CAN SPAM?
Keep in mind that the requirements above apply to commercial emails and there are no official CAN-SPAM transactional email requirements, since transactional email is exempt from CAN-SPAM. Now that you know what the CAN-SPAM Act is and how to stay compliant when sending commercial email, let’s discuss transactional email and CAN-SPAM.
What are the requirements for the CAN SPAM Act?
For more information about each requirement visit: CAN-SPAM Act: A Compliance Guide for Business Keep in mind that the requirements above apply to commercial emails and there are no official CAN-SPAM transactional email requirements, since transactional email is exempt from CAN-SPAM.
Do you have to unsubscribe to CAN Spam emails?
Since transactional email does not fall within the scope of CAN-SPAM, you do not need to include an unsubscribe link or opt-out instructions in your messages. With that said, it’s important to keep in mind that CAN-SPAM only applies to the United States.
How can I Stop my email from being marked as spam?
Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.