What are variables in GTM?
Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date. Data layer: Tag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.
What is auto-event handling?
Auto-event listeners are these super useful JavaScript functions which track particular interactions on a web page. In case something noteworthy occurs, they fire Data Layer events which can be used as triggers in GTM.
Where can we insert variables in GTM?
Conclusion: how to insert variables in Google Tag Manager
- Variables are surrounded by double curly brackets {{ }}.
- You can insert them into tags, triggers, variables.
- Variables can be inserted in all fields within GTM which are next to a button with a LEGO brick.
How are auto event variables used in GTM?
Auto-Event Variables are used to access the target element of an auto-event action (e.g. Click, Error, Form Submit). For example: When you click an image, you can access image’s URL or target link. When you submit a form, you can access form’s ID, etc.
How to use custom event variable in Google Tag Manager?
The Custom Event variable returns the value of the ‘event’ key in the Data Layer. For example, if you run the following code: dataLayer.push({‘event’ : ‘thisEvent’});, then the Custom Event variable would hold the value ‘thisEvent’ after the push. Note: There is a Built-In variable for this (Event). RETURNS
How to create user defined variables in Tag Manager?
Create custom user-defined web variables in Google Tag Manager to suit specific requirements that might not already be covered by built-in variables. To create a new user-defined variable: In the left navigation, click Variables. In the User-Defined Variables section, click New.
How to create a new user defined variable?
To create a new user-defined variable: In the left navigation, click Variables. In the User-Defined Variables section, click New. Click Variable Configuration and select the desired variable type. Enter configuration options for the selected variable type. Name the variable.