What are two reasons why there may be a discrepancy in data between Google ads and a third party app Analytics provider?

There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:

• Clicks and Sessions are different metrics.
• Google Ads filters invalid clicks from your report, while Analytics shows all data.
• You turned off auto-tagging for your URLs in your Google Ads account.

What is the difference between new users and users in Google Analytics?

In the Audience > Overview report, “Users” is a total count of users during the report period, and “New Users” is just users in the report period that had only their first visit to the property during that period.

What is a data discrepancy?

Generally speaking, a data discrepancy is when 2 or more sets of comparable data don’t match up. And, despite sounding kind of technical, it isn’t something that is unique to big data or adtech.

How does Google Analytics identify returning users?

Google’s tracking snippet, which detects browser cookies, will identify a ‘returning user’ if a cookie is present, and a ‘new user’ if a cookie is not present.

Why is my Google Analytics count so high?

In advanced implementations of Google Analytics, you can reduce that problem by implementing a cross-device User-ID in your website. But without that, some of your ‘new’ users could actually be returning users, and so the total Users count in any report is probably over-inflated a bit.

How to get Google Analytics unique user count?

A total unique user count can be obtained by asking for ‘Users’…that’s it, no Date column, no Source, no Country…just ‘Users’. So when you are building you own custom report, how do you get Users numbers that match Google Analytics?

How many people visited Google Analytics on both days?

That is because 33 people visited ON BOTH DAYS, and a sum is counting them twice (816 actual 2-day total + 33 users visiting both days = 849 summed). NEVER add Users numbers together to get a total.

How are new users and returning users related in Google Analytics?

Users != New Users + Returning Users. The total number of users reported by Google Analytics is not equal to the sum of New Users and Returning Users: This is because Google Analytics also count new users as returning users if they return within the selected time period.

What are two reasons why there may be a discrepancy in data between Google Ads and a third party app analytics provider?

There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:

• Clicks and Sessions are different metrics.
• Google Ads filters invalid clicks from your report, while Analytics shows all data.
• You turned off auto-tagging for your URLs in your Google Ads account.

Why is Google Ads so expensive?

One reason your Google ads have gotten so expensive is because of wrong timing. Get on the time report tab and see which times each day are not producing great results and are costing more money than you are prepared to spend. This way, the people you are targeting will see the ads.

What’s the difference between Google Analytics and AdWords?

This is because ‘clicks’ and ‘sessions’ are fundamentally different metrics. A click is a hit (user’s interaction) whereas a Google Analytics session is a group of hits recorded for a user in a given time period. On top of that, Google Adwords report ‘clicks’ whereas Google Analytics report ‘ sessions’.

How to check if Google Ads is linked to Google Analytics?

You can verify whether or not the Google Ads account is linked to Google Analytics by following the steps below: Step-1: Navigate to Acquisition > Google Ads > Campaigns report in your GA view. If you see such notification and you use Google Ads then you need to link your Google Ads account to your GA account.

What kind of attribution does Google Analytics use?

Google Analytics uses two different attribution models. GA uses the last non-direct click attribution model for non-multi channel funnel reports and the last click model for multi-channel funnel reports.

What does not set mean on Google Analytics?

If your’re seeing (not set) as the value for your Google Ads data (e.g., as the value for the Account or Campaign dimension), use the (not set) troubleshooter to identify and resolve the cause. There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:

What are two reasons why there may be a discrepancy in data between Google Ads and a third party app Analytics provider?

There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:

• Clicks and Sessions are different metrics.
• Google Ads filters invalid clicks from your report, while Analytics shows all data.
• You turned off auto-tagging for your URLs in your Google Ads account.

Why are AdWords not reported in Google Analytics?

#1 Adwords account is not linked to Google Analytics. If your Google Adword account in not linked to your Google Analytics account then all of the traffic from Adwords can be reported as organic traffic from Google in GA. You may not see any adwords traffic data being reported in your GA reports.

How does Google Analytics work with Google Ads?

Linking your Google Ads account to your Google Analytics account helps you greatly in understanding what people do on your website after they click on your Google ads. You can understand the behaviour of Google Ads visitors in terms of site usage (pageviews, bounce rate, avg. session duration, etc), goal conversions and ecommerce transactions.

What does not set mean on Google Analytics?

If your’re seeing (not set) as the value for your Google Ads data (e.g., as the value for the Account or Campaign dimension), use the (not set) troubleshooter to identify and resolve the cause. There are a number of reasons why Google Ads and Analytics may report different numbers of clicks and sessions:

Why are Google AdWords not filtering out clicks?

If Google Adwords in not filtering out multiple clicks on the same ad then in that case the number of ad clicks could be greater than number of resulting GA sessions. If a user is excessively clicking on the same ad over and over again then Google Adwords may choose to filter out excessive clicks.