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How long should meta description?
between 120-150 characters
Character limits Put the most important text near the beginning of the description tag. Google does not set character limits for meta description length, but it does limit the number of characters displayed to users on the SERP. Best practice is to keep meta description length between 120-150 characters.
How many characters should a meta description be?
Best practice is to keep meta description length between 120-150 characters. This ensures your entire description will appear on both desktop and mobile.
Does meta description affect ranking?
Conclusion. In short, Google says that meta descriptions do not directly impact search engine rankings. However, these descriptions can indirectly impact SEO through click through rates.
Why do you need a meta description tag?
Meta Description is a HTML tag that is part of the Meta Elements used to specify and summarize the content of a webpage. Meta Description tags are important because search engines use them as snippets in search results.
Can a page owner add a meta description?
The page owners can add the meta description while snippets are provided by Google. Google prefers meta descriptions and might use your meta description as snippets for your pages if your description text does a good job of matching the user’s query.
How to use meta description to improve SEO?
Ensure that every page on your website has a meta description with SEOptimer. Check your competitors SERP snippets by manually going through each keyword and identifying their best practices. Avoid using the same meta description for each page and try to write meta descriptions that describe individual pages.
How many characters do you need for a meta description?
Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. if your description is 161 characters, don’t waste time trimming it. Instead, focus on these tips: Stick to your brand voice and tone, but also keep it conversational. Include your primary keyword if you can do so naturally. Make sure you convey value to the reader.